Logos, ethos, and pathos

Ethos, logos, and pathos are rhetorical strategies we call forms of appeal because they are about the way speakers choose to inspire a favourable reaction in the audience and to convince them of their arguments. If they use ethos they are appealing to trust and authority. If they use logos they are appealing to reason. If the use pathos they are appealing to emotions. 

In the Chicken Tikka Masala speech, Robin Cook generally relies on logos, but there are also a few instances of ethos and pathos.


The speaker appeals to the audience’s reason to convince them that multiculturalism is beneficial to British identity. To this end, Cook uses logical arguments drawn from history: “The British are not a race, but a gathering of countless different races and communities, the vast majori...

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