Logos, ethos, and pathos

Modes of persuasion are rhetorical strategies used by George W. Bush to inform and inspire the audience. His 9/11 address is constructed using a combination of logos (appeal to reason), ethos (appeal to trust and authority), and pathos (appeal to emotions). Pathos, however, is most noticeable in the speech, as the speaker tries to inspire in the audience a sense of compassion, unity, and pride in the human values that America stands for.


The speaker appeals to reason when he includes factual information and uses logical arguments. For example, he gives factual information as he describes the image of the terrorist attacks: “airplanes flying into buildings, fires burning, huge – huge structures collapsing” . He also informs the audience about the actions taken by the government in response to the attacks: "Immediately following the first attack, I implemented our government’s response plans.”; “Our emergency teams are working in New York City” and “The search is underway for those who were behind t...

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